In a bid to protect our earth from the ramifications of our materialist driven lifestyles a group of conscious citizens marched to protect the earth and gained solidarity from other like-minded people across the world that led to evolution of what came to be known as the Earth Day, to observe and spread global awareness about our ecology and consciously make powerful decision to protect the Earth from further damage and was marked on the 22nd April. This was to be done by way of binding treaties and accords by as many countries as possible across the globe since protecting the Earth is not a single man or a country’s job its everyone’s!
Today a huge number of people from across 192 countries take part in what is the largest civic-focussed action day where a genuine efforts are made to preserve our biodiversity, ecology and environment for our and future generations use. The efforts which form a larger part of it are efforts like no plastic use, cleaning rivers, growing more trees, reducing carbon emissions and carbon footprints and a host of other noteworthy initiatives to preserve the Earth and its resources. Amongst these initiatives there is also a drive to eating clean and green foods by switching over to organic foods and eventually organic lifestyle. ‘Going back to the roots’ is a far cry heard amongst various groups across the world who propagate eating organic and going back to the roots. The going back to the roots literally means eating foods that are organic, without any use of foods that have insecticides or treated by chemicals.
There are many small yet noteworthy initiatives across the world that are adopting little practices to save the environment which will go a long way in future in building a greener planet. One such noteworthy initiative is by Rattan Organics Pvt Ltd, the parent company of Nutriorg, a brand known to promote organic eating and eventually pave the road for organic lifestyle. What began as a family initiative back in 2015 has germinated as an organic movement for a small village hamlet near Jaipur, Rajasthan. The organic farming of Aloe Vera and Amla (Indian Gooseberries) took a new dimension when a desert farmland which was deserted for a long time employed innovative water conservation farming techniques and deploying majority women workforce gave new gave new light to Nutriorg and gave it its final shape it has today. This arrangement helped in socio- economic upliftment of women in the village providing them additional source of income along with skill development to run their household and contribute towards their family’s financial stability. The factory set up by Rattan Organics to manufacture Nutriorg’s products, was the first of its kind in the area which was later emulated by others and also followed the league by employing women workforce in large number over men.
The entire process from growing raw materials to finally delivering it to the end consumer is all environment friendly and sustainable in the long run, a need of the hour. The company uses its own farmland to grow organic raw materials like Amla and Aloe Vera using traditional and organic methods of cultivating which is safe for both the environment and the crops. The company also has in place water conservation harvesting techniques like drip irrigation system and solar panels which generate clean electricity on which their entire factory is run and ensures less or negligible carbon footprint. The company has also come up with an innovative water storage system back to the ground storage tank where the already used water is channelled back and reused again.
Nutriorg is not only a name to reckon with in the organic food industry but since it works with the people at the grassroots it is literally going back to the roots and going green the ec-way.